Social Media Marketing
- Ife' Miller
- Nov 6, 2016
- 2 min read
Social media marketing is a viable asset to your brand in this technological era. Whether you are marketing for your company, brand or website, social media is one of the best ways to get your product, service, brand business or news out to the world with the fastest turn over rates.
There are multiple free and paid ways to get your marketing done! Facebook, Twitter, LinkedIn and Instagram are some of the more commonly known social platforms that everyone is using right now. They’re not just platforms to “say something” or “share media” such as pictures, blogs and videos. You can create a large following with “audience centric” content that draws the necessary traffic you need to build your brand through social media marketing.
Blogging is another good option for marketing and building your brand or selling your products and services. In a previous blog I discussed SEO development. Search Engine Optimization (SEO) gives you the ability to be found within commonly used search engines such as Bing, Yahoo, and Google.
What does this mean for you and your marketing strategy? It means that when people type in specific key words associated with your meta tags, they are able to easily find your business, product and services among other similar search terms and items.
RREM Business Consulting is a uniquely defined virtual company that specializes in assisting individuals with marketing strategies for their startups, artist brand building and development byway of marketing and managing marketing platforms for their brands, companies, services and products.
There are some very important aspects you need to asses for your marketing strategies and campaign such as who is your target market, who is your target audience, what age ranges are you targeting and how will you drive the necessary traffic to your content? I previously did a short video on driving traffic to your site.
In the video, I go over multiple social platforms that are free to sign-up and utilize for your marketing needs. Everyone won’t use the same social media platforms because they don’t fit the needs of every marketing strategy. Email campaigns are an excellent way to to keep your new and current customers “in the know” about promotions, updates, and other great news about your company or brand.
Always remember, you don’t want to come across as spam or overwhelm your audience with redundant content that causes them to unsubscribe or unfollow your social media platforms.
So, take the time to sit down as an individual or with your team to determine what is right for your social media marketing strategy. Put it on paper so you are able to see your path and how you plan on achieving your goals within your marketing campaigns. Most importantly, don’t let it stress you. Make it a fun and relaxing to bounce ideas around and see what works for you.
Have fun building your social media marketing strategy! You don’t have to spend thousands on a start-up marketing campaign. The most important thing is to do the research, test the theories, and spread the word about your passion!
Good Luck!
